What is Mobile Marketing?

Mobile marketing is the interactive multichannel Advertising of products or services for Mobile Phones and Devices, Smartphones and Networks. Mobile marketing channels are numerous and encompass technology, alternate indicates or billboards.

Mobile marketing is much like electronic advertising and Makes use of text, photographs and voice messages.

The phrases Mobile Advertising and Wireless marketing are occasionally used intercHangeably.

What Does Mobile Marketing Mean?

The following are Cell marketing channels:

• Location-based totally provider (LBS): Exclusively for groups inside a person local area
• Augmented Reality (AR): Integrates virtual commercial enterprise and product inFormation with live video
• 2-D barCodes: Scanned vertically or horizontally to acquire additional product statistics
• GPS messaging: Transmitted based totally on commercial enterprise proximity to user nearby viciNity

Other varieties of Cellular advertising include web sites designed for cell devices and Bluetooth Hotspot sySTEMs, including films. Short message Carrier (SMS) is the most common kind of cellular advertising, in addition to Search Engine advertising and marketing (SEM) and show-primarily based advertising. Twitter is a number one oblique advertising pLayer in loads of groups with quick interactive communications through many Internet cell device sorts.

According to the Kelsey Group, the cell advertising industry will grow from $160 million (2008) to $3.1 billion (2013) and expand by 24 percent. Mobile SEM will shrink from sixty three (2008) to nine (2013) percent. Display-based totally advertising will remain extraordinarily strong with an growth from 13 to 18 percent.