QuantCast is a Web target market dimension Device that collects and organizes real-time inFormation about the aMount of site visitors a Internet site is getting, in addition to the demoGraphics, psychographics and different Web analytical statistics approximately that Website’s traffic.
Quantcast affords unique statistical Records about a website’s target audience for internet site proprietors, advertisers and publishers, which enables them to Make commercial enterprise selections.
Quantcast offers internet site visitors facts, which might be designed to useful resource in analyzing the performance of a internet site from a marketing perspective, as well as to become aware of buyer Personas in terms of their location, behaviors, and shopPing for and behavioral options. Websites which are capable of capitalize on this records stand to attract more traffic and generate higher sales than websites that don’t understand their audience.
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