What is Mobile Marketing Association (MMA)?

What does MMA stand for?

The Mobile Marketing Association (MMA) is an enterprise organization that promotes Mobile Advertising and associated era on a worldwide level and specializes in establishing Cellular as a core Advertising enterprise issue.

The MMA applies Best Practices to the management and development of several ongoing mobile advertising enterprise projects. MMA strives for member and enterprise Collaboration to maximize the mobile advertising and marketing customer revel in.

What Does Mobile Marketing Association Mean?

In 2003, the New York based totally Wireless Advertising Association (WAA) and the UNited Kingdom based totally Wireless Marketing Association (WMA) Merged and shaped the MMA.

The MMA has grown to encompass Greater than seven-hundred member organizations represented with the aid of key Cell industry leaders, consisting of:

• Handheld Device manufacturers, vendors and Operators
• Retailers
• Software providers
• Service vendors

MMA Committees are spearheaded by way of cell enterprise professionals that collaborate on Constantly evolving industry tasks.

The MMA Forum (MMAF) annual Collection consists of five worldwide occasions serving as cell advertising industry Platform, wherein members convene to Record on contemporary cell marketing developments and tasks..